(q)Why did you start a men’s underwear brand?(q)

Since I remember, I’ve always been obsessed with underwear. When I was around 17-18 and started having a bit of my own money, it became the thing I loved buying the most. (photo)

I still remember working at the grocery store, and during my lunch break I’d walk to L’Aubainerie to buy micro briefs because they were the only place selling them. The cut wasn’t perfect, but they were affordable, maybe ten dollars a pair, and I loved them. I wasn’t “collecting” underwear, but I was definitely buying a lot — it was my thing.

(quote)"Everything was either too expensive, not well-cut, never with unique colors"(quote)
When I wanted unique, cooler shades, the only brands offering them were insanely priced — 30, 40 dollars for one pair — and even then, the quality didn’t always match.(photo)

And I’ve always had a specific aesthetic: I love monochrome, I love color, but I don’t like loud mix-and-match designs. No brand had the exact mix of what I wanted: the perfect cut, a price that makes sense, and clean monochrome colors in unique tones.(photo)

So when I finally reached a point in my life where I had enough money to invest in something real, and enough experience to build my own vision, that’s when I decided to create BY LANGLOIS — the brand I always wished existed when I was younger.

(q)People know you online through BY LANGLOIS — but who are you behind it all?(q)

I’m a small-town guy. I grew up in Granby, but I was born in Saskatchewan — my dad was in the Canadian Forces back then.
Both my parents are from Gaspésie, so I’ve got that mix of roots and energy that’s hard to shake.
I’ve always been artistic. When I was seven, I made a little “how to draw” booklet and sold it to my cousins. (laughs)(photo)

That mix of creativity and entrepreneurship has always been in me.
I studied marketing in Jonquière, in the advertising program — but I had so much drive to live and create that I left before finishing.
At 19, I left everything and moved to Montreal with only $300 to completely restart my life.

I worked in a grocery store for ten years, and during that time, I kept painting, taking photos, and creating nonstop.

In 2014, I was featured in Le Journal de Montréal, VICE Magazine, and several other publications — that’s what really opened the doors for me.
From there, I started working on creative projects in New York and beyond.

All of that eventually led to founding BY LANGLOIS six years ago.

Vincent Langlois is the founder and face behind BY LANGLOIS.

Balancing design, accessibility, and passion, he’s redefining what modern essentials look and feel like.

What he’s building goes beyond underwear — it’s a vision, a culture, a living universe.